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    <loc>https://www.heyfinley.com/work</loc>
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    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
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  <url>
    <loc>https://www.heyfinley.com/work/modern-yahoo-search</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/407aa8da-29dc-48a8-b3c3-d434e3eea37c/yahoo-search.png</image:loc>
      <image:title>Selected work - Architecting a modern search system at scale - Make it stand out</image:title>
      <image:caption>A collection of refreshed search components</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/1660b82e-6a05-4625-bcd7-1f81f875b1e9/comparison+mobile.png</image:loc>
      <image:title>Selected work - Architecting a modern search system at scale - Make it stand out</image:title>
      <image:caption>The legacy mobile design offered poor hierarchy and stuffed everything into the page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/fa338e13-cd38-4cb4-8bcb-bf6c7f34dfea/comparison+desktop.png</image:loc>
      <image:title>Selected work - Architecting a modern search system at scale - Make it stand out</image:title>
      <image:caption>Users reported being able to more quickly identify key data in the new design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/bd79207a-b24f-4ddf-afae-c35bcc909488/line+styles.png</image:loc>
      <image:title>Selected work - Architecting a modern search system at scale - Make it stand out</image:title>
      <image:caption>These are just line and stroke values</image:caption>
    </image:image>
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  <url>
    <loc>https://www.heyfinley.com/work/ads-in-ai-chat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/b878faaa-5cf9-4b28-b907-c9adee2e713f/ad-chat-wireframe-chat.png</image:loc>
      <image:title>Selected work - How should ads behave in AI chat &amp;amp; search? - Make it stand out</image:title>
      <image:caption>An ad in the context of a chat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/2713e0d5-85c5-4a00-9daa-6f57df690cce/ad-chat-wireframe-disclosure-01.png</image:loc>
      <image:title>Selected work - How should ads behave in AI chat &amp;amp; search?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/13ecfc6f-94a8-4d6c-b947-c454cabffda9/ad-chat-wireframe-disclosure-03.png</image:loc>
      <image:title>Selected work - How should ads behave in AI chat &amp;amp; search?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/050fda40-d6d7-4ad0-896a-f79a504bb057/ad-chat-wireframe-disclosure-02.png</image:loc>
      <image:title>Selected work - How should ads behave in AI chat &amp;amp; search?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/3cb1e357-5201-4331-ae13-00133d79ac2a/ad-chat-wireframe-disclosure-04.png</image:loc>
      <image:title>Selected work - How should ads behave in AI chat &amp;amp; search?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/9263289f-72d0-42d0-97c6-a35416af441a/ad-chat-wireframe-dress.png</image:loc>
      <image:title>Selected work - How should ads behave in AI chat &amp;amp; search? - Make it stand out</image:title>
      <image:caption>An ad can open a "companion" web page to quickly serve information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/b181e297-828a-4d5d-9f78-292485cea745/ad-chat-wireframe-do-dont.png</image:loc>
      <image:title>Selected work - How should ads behave in AI chat &amp;amp; search? - Make it stand out</image:title>
      <image:caption>Sponsored prompt suggestions</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyfinley.com/work/guide-search-users-with-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/24d27ab9-85d8-4668-9027-dcf16dcee4d5/buyer-land.png</image:loc>
      <image:title>Selected work - Guide Search Users with AI - Make it stand out</image:title>
      <image:caption>We provide better results when we know the intent behind the query.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/8a150269-8b26-4c64-be6e-a3c50eacb78a/result-land.png</image:loc>
      <image:title>Selected work - Guide Search Users with AI - Make it stand out</image:title>
      <image:caption>Two search result pages can show the same products in very different ways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/6dbc4c34-a6c2-469d-8a58-b8ad78341b39/whole-page-framework.png</image:loc>
      <image:title>Selected work - Guide Search Users with AI - Make it stand out</image:title>
      <image:caption>Search results can render differently to best match the user’s intent, and thus, their needs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/f8cfc4ad-d564-4ea1-9a98-9ffd7ac98349/search-feature-roles.png</image:loc>
      <image:title>Selected work - Guide Search Users with AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyfinley.com/work/working-alongside-ai-agents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/1740591985556-ANXTWPTAC90JAJST5G44/declarative.png</image:loc>
      <image:title>Selected work - Working alongside AI Agents - Declarative interface</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/1740591985558-IYLQ3R1M68IGXLHEMBMU/imperatvie.png</image:loc>
      <image:title>Selected work - Working alongside AI Agents - Imperative interface</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/1740595393676-8U42F5M9FVC75ELLA5QU/entry-point-sidebar.png</image:loc>
      <image:title>Selected work - Working alongside AI Agents - A sidebar opens on top of traditional workflows</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/1740595392982-TUMBUNVT1F3GF2PIYFQV/entry-point-contextual.png</image:loc>
      <image:title>Selected work - Working alongside AI Agents - Contextual entry point</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/1740595392998-SHSSWAXSOQ9VUGNZ9WYH/entry-point-library.png</image:loc>
      <image:title>Selected work - Working alongside AI Agents - A library of preset starting points</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.heyfinley.com/work/using-ai-to-build-ux-tools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/cff51265-be68-47e4-bedc-44dac3016aa4/cursor-prd.png</image:loc>
      <image:title>Selected work - Using AI to build UX Tools - Make it stand out</image:title>
      <image:caption>That’s… a really good one-shot PRD</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyfinley.com/work/shopify-search-amp-discovery-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/f75ce58c-848d-43cf-b4dc-f59093cc29c1/filters.png</image:loc>
      <image:title>Selected work - Shopify Search &amp;amp; Discovery App - Make it stand out</image:title>
      <image:caption>Content design and hard-working UI text is a massive consideration for the Admin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/ec32735e-98d0-4607-a8a5-d2cc6572cf58/recommendations.jpg</image:loc>
      <image:title>Selected work - Shopify Search &amp;amp; Discovery App - Make it stand out</image:title>
      <image:caption>Recommendations can quickly go from complex to complicated</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/cb584b82-6ce8-4f6c-9881-67600ca79c4a/search.jpg</image:loc>
      <image:title>Selected work - Shopify Search &amp;amp; Discovery App - Make it stand out</image:title>
      <image:caption>Synonym creation in the Shopify Admin</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyfinley.com/work/search-generative-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/bcf57153-4ba4-4d57-b648-010e7e9b59d0/SGE+prototype%402x.png</image:loc>
      <image:title>Selected work - Search Generative Experience - Make it stand out</image:title>
      <image:caption>Early prototypes investigating this vision included a Chat-like approach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/1ac69033-5f46-4d25-b2d9-d6be6c758149/SGE+slide.png</image:loc>
      <image:title>Selected work - Search Generative Experience - Make it stand out</image:title>
      <image:caption>Local responses blend key place facts with LLM-generated summaries</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/fe2ea803-f34c-4916-9f69-9dec308d31a5/Slide+-+03+-+sensemaking%402x.png</image:loc>
      <image:title>Selected work - Search Generative Experience - Sense-making</image:title>
      <image:caption>Responses can help make sense of complex topics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/36a6f3e7-964a-4151-a772-45ba6ac0a9fb/Slide+-+01+-+shopping%402x.png</image:loc>
      <image:title>Selected work - Search Generative Experience - Supports multiple vertical experiences</image:title>
      <image:caption>One SGE response can do the job of multiple Search queries</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/c9499c86-1e6e-42a4-8669-8d6c2c3d200c/Slide+-+02+-+creativity%402x.png</image:loc>
      <image:title>Selected work - Search Generative Experience - Creative response</image:title>
      <image:caption>Creative queries are an entirely new realm for Search</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/247d7ebe-ee10-4a89-9790-4815dec02036/Slide+-+04+-+controls%402x.png</image:loc>
      <image:title>Selected work - Search Generative Experience - Entirely new Search framework</image:title>
      <image:caption>Source citation and next step actions are built into the framework</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyfinley.com/work/local-search</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/4ea11a0c-33a7-4c4d-ba93-8827102ebc08/Local+data.png</image:loc>
      <image:title>Selected work - Local Search - Make it stand out</image:title>
      <image:caption>Local Search provides a cohesive experience for numerous and varied local user journeys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/47f67d0a-2411-41ce-a771-03363e432d39/modes+of+operation%402x.png</image:loc>
      <image:title>Selected work - Local Search - Make it stand out</image:title>
      <image:caption>We worked up permutations of iconography, text strings, list delineators, position, and color</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/619e5248-7484-47d6-bca0-1986e7aed2cf/Place+Safety+Attributes%402x.png</image:loc>
      <image:title>Selected work - Local Search - Make it stand out</image:title>
      <image:caption>Users can quickly see what safety precautions a business is taking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/d9853b3c-5a58-4713-bab7-b943892ffc5d/COVID+vaccines%402x.png</image:loc>
      <image:title>Selected work - Local Search - Make it stand out</image:title>
      <image:caption>Users could find and book available appointments through Google Search</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/d538d7ae-0d9d-451c-ba56-716d1b38b211/IN+vaccine%402x.png</image:loc>
      <image:title>Selected work - Local Search - Make it stand out</image:title>
      <image:caption>Each country’s rollout is different and our system supports them all</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/7abf222c-8ea7-4d01-abed-c12847f638f3/Crisis+alerts+1%402x.png</image:loc>
      <image:title>Selected work - Local Search - Make it stand out</image:title>
      <image:caption>Crisis alerts appear before users travel to an affected area</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/fc75b675-4d81-4696-b8e2-13cb974e11c5/Crisis+alerts+2%402x.png</image:loc>
      <image:title>Selected work - Local Search - Make it stand out</image:title>
      <image:caption>The system supports a wide set of alert types and gives users a clear path to learn more</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyfinley.com/work/google-meet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/30f73223-f4f7-4d3a-9eb0-570617b349a0/touchscreen+before+after.png</image:loc>
      <image:title>Selected work - Google Meet - Make it stand out</image:title>
      <image:caption>The previous meeting room touchscreen left a lot of room for improvement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/d512064a-a352-48bb-8e67-7a03648f4fbc/emergency+alerts.jpg</image:loc>
      <image:title>Selected work - Google Meet - Make it stand out</image:title>
      <image:caption>An alert as shown during a security drill</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyfinley.com/work/humane-video-conferencing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/659dc2f5-08b3-49f4-9945-c270eaed3dc7/John+Finley+portfolio+%282%29+copy.png</image:loc>
      <image:title>Selected work - Humane video conferencing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/1706303155933-46V04J9NEQYB6JTXUV2X/John%252BFinley%252Bportfolio%252B%2525284%252529.jpg</image:loc>
      <image:title>Selected work - Humane video conferencing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/1706303104353-K15VF38811FV7RU823CW/John%2BFinley%2Bportfolio%2B%25281%2529%2Bcopy.jpg</image:loc>
      <image:title>Selected work - Humane video conferencing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/1706295718232-XFDCP7MBO7J4ZDII1NP1/John%2BFinley%2Bportfolio%2B%25288%2529.jpg</image:loc>
      <image:title>Selected work - Humane video conferencing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/0e03aecc-eb82-4892-a002-ecaa241216ce/Center+Me.gif</image:loc>
      <image:title>Selected work - Humane video conferencing - Make it stand out</image:title>
      <image:caption>Automatic camera framing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/95b34efa-85fe-4d40-851b-23968641bf57/meet_IO_2022_Portrait_Relight_05.gif</image:loc>
      <image:title>Selected work - Humane video conferencing - Make it stand out</image:title>
      <image:caption>Machine-generated portrait lighting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/d8aa4220-9d78-420a-8c02-58c4873d81e7/Use_Companion_Mode_1.max-1700x1700.jpg</image:loc>
      <image:title>Selected work - Humane video conferencing - Make it stand out</image:title>
      <image:caption>Companion mode lets meeting room participants follow along with their personal device</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65aae666d396790d156e745b/06e84d84-2efb-47e1-983d-67a3af918a44/Meet_Low_light_mode_1920x1080_white_BG__just_placed.gif</image:loc>
      <image:title>Selected work - Humane video conferencing - Make it stand out</image:title>
      <image:caption>Low-light capture enhancement</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyfinley.com/work/category/Protected</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.heyfinley.com/work/category/Public</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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  <url>
    <loc>https://www.heyfinley.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-05</lastmod>
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